Apple の9~12四半期売上が公表された。iPadは1545万台。前年同期比較 39% 、前四半期比較 11.1% 増加。市場全体の拡大ペースと比較してどうかがポイントだ。kidle fire は 12 月だけで 500 万台以上という中間報告があったので、ペース自体は同等ということだろう。
同時に気になるのは、他のタブレットだ。市場拡大の波に乗れたのか Apple、Amazon の大波にのまれて消えたのか。
We touched on the numbers in our report on Apple’s Q1 earnings, but the company’s throwing out a lot of “record” figures so we thought we’d take a moment to focus on just how its hardware sales stack up. The standout number is, of course, the 37.04 million iPhones sold during the quarter, which is up 128 percent from the same quarter a year ago (and up from 17 million in the previous quarter, a jump of 117 percent). That notably puts Apple back ahead of Samsung, which sold a total of 35 million total smartphones in its most recent quarter. And as if that wasn’t enough, Apple’s Tim Cook also said on the company’s earnings call that it could have sold even more if it had more supply.
iPad sales also set a new record with 15.43 million units sold during the quarter, which is a 111 percent jump from the 7.3 million sold a year ago, and a 39 percent increase from the 11.1 million moved in Q4 2011. Once again, however, iPods are the one category that continues to decline in the face of the growth of smartphones. Apple sold a total of 15.4 million iPods — over half of which were iPod touches — which represents a 21 percent decline from the 19.4 million sold a year ago. The holiday shopping season did boost sales considerably from the 6.6 million sold in the previous quarter, though.
Mac sales were also on the upswing, totaling 5.2 million units — a 26 percent increase year-over-year. Breaking things down further, that translates to 1.48 million desktops (including iMac, Mac Mini and Mac Pro), and 3.7 million laptops (including the basic MacBook, MacBook Air and MacBook Pro). As for the company’s “hobby,” the Apple TV, it rang up 1.4 million in sales for the quarter, and 2.8 million for the 2011 fiscal year. Fans of charts can get their fix after the break.